The all new Kia Optima was unveiled at this year’s Johannesburg International Motor Show.
Longer, lower and wider than the previous generation model, the new Optima features a significantly longer wheelbase (up by 75 mm) and offers much more space for people and cargo. The new Optima is significantly sleeker than the previous model, with an aerodynamic drag figure of 0.29 Cd (down from 0.32 ) – enhancing refinement, performance and fuel economy.
“With the all-new Optima, our global design team, under the direction of Chief Design Officer, Peter Schreyer, have created a truly unique vehicle with distinctive dimensions and proportions to challenge the D-segment. The Optima will challenge German brands currently dominating this segment, and provide consumers with an alternative, when shopping for a luxurious mid size sedan”, comments David Sieff, National Marketing Manager: Kia Motors SA.
The new Optima stands our for its exterior styling, down-sized and more efficient engines with six-speed transmissions, longer wheelbase platform and feature-rich options, all of which serve to elevate the Kia Optima’s status as a true luxury sedan.
The new Kia Optima will be launched in South Africa in early 2012, when final specification levels and pricing will be confirmed.