The Land Rover LRX was first introduced in concept form at the Detroit auto show in 2008, nearly two years ago. At the time, it was hard to know whether it was to be a pure concept or something intended for production. Today, Land Rover put the speculation to rest with the announcement that the LRX will enter production as a 2011 model.
The British automaker is describing the vehicle as a “small Range Rover”. What that means for the final naming scheme is unclear. We’d wager it might be called Range Rover LRX, but that’s pure speculation.
Along with the announcement came a new rendering of the production model.
“Feedback from our customer research also fully supports our belief that a production version of the LRX Concept would further raise the desirability of our brand and absolutely meet their expectations,” said Phil Popham, managing director of Land Rover.
Land Rover says the LRX will be the smallest, lightest and most efficient vehicle the company has ever produced. It was designed at the firm’s Gaydon facility and will be produced in Halewood.
Gerry McGovern, Land Rover design director said the production version will be “true to the concept and have many recognisable Range Rover design cues. These include the signature clamshell bonnet, the floating roof and the solid wheel-at-each-corner stance.”