KIA Motors South Africa (KMSA) has launched its new website. The website incorporates the new KIA tiger nose corporate identity and features, what KIA say is, “advanced usability”.

While we’re more partial to testing cars than websites, we know KIA are quite big on the digital extension of their brand and decided to take a look for ourselves. At a glance, we found the new website has a ‘cleaner’ look, is easy to navigate and find information on the various models, as well as request test drives and quotes. The new design showcases the brand’s product very well and the integration of the trademark tiger nose corporate identity is a nice touch too. However, KIA, if you’re listening, we have some suggestions.

We had to study the page to find the contact button and subsequent conventional contact information, such as email address and telephone number. Also, the ‘Find A Dealer’ search field has a spelling mistake, “Enter your locaction or city”.

We also found that when we typed in “Cape Town” as our location, zero search results were returned.

Good news if you visit the site during office hours though, is that KIA’s ‘Live Online Chat’ service offers real-time answers to your questions thanks to dedicated help desk professionals. The service, which was launched in 2010 and has been a tremendous success says KIA, is a first for the SA motor industry.

Take a look at the KIA Motors South Africa website for yourself and let us know if you find it as easy to use as KIA hopes you will.