American business magazine, Forbes, lists BMW as the most powerful car brand in the world; ahead of other automotive powerhouses: Toyota and Mercedes-Benz. BMW is holding onto 9th place overall.
The next automotive brand is Toyota at 14th place, followed by Mercedes-Benz at 16th and Honda at 19th spot on the log. Looking down the list Audi find themselves at 32nd spot, Volkswagen at 45th and Ford at 59th position. Towards the bottom of the list are Hyundai at 71st, Nissan 76th and Lexus 87th.
Forbes puts Apple in the lead overall, ahead of Microsoft, Coca-Cola and IBM. Google are at 5th place, followed closely by Intel, McDonalds and General Electric. With a brand value of $26.3 billion and revenue of $73.7, Forbes believes the Munich-based company, BMW, outranks Toyota, the world’s biggest automaker.
We can see this Forbes list reflects more of an American mind-set if we compare it to Interbrand’s international list published in 2012. Interbrand completely swapped the top three with Toyota rated first, Mercedes-Benz second, BMW third, Honda fourth and Volkswagen at fifth. Other notable differences between Interbrand and Forbes is the swap for Kia with Lexus in the American market.
These lists provide food for thought but should be interpreted with a requisite pinch of salt as they do appear to reflect national traits from where they originate.
