It’s win-win for Toyota and their Dream Build Challenge that’s headed for the 2013 Speciality Equipment Market Association (SEMA) Show in Las Vegas on November 5th. Toyota will ‘compete’ against themselves with their 2014 model year Camry, Corolla, 4Runner and Tundra vehicles, as they’ve invited USA athletes to out do each other’s customisations.
Big name sponsors are also backing their respective athletes in an effort to create the most audacious rendition of their assigned vehicles. The projects include a rally-inspired Toyota Camry called the CamRally, the Ultimate Dream Ski 4Runner, Toyota Corolla Crusher and the Let’s Go Moto Tundra.
Fans can begin voting for their favourite customised Toyota from 31st October, where after Top Gear USA’s Rutledge Wood will announce the winner during a live streamed event.