Renault have launched a clever marketing campaign to strengthen the ties between their Formula 1 efforts and their production cars. Renault claim that, “There is some Formula 1 in every Renault”, and their marketing campaign aims to deliver a literal interpretation of this by engaging the public in a real-world F1 experience.
The first video simulates a F1 pit stop, with mechanics jostling around the Renault Megane to add fuel and replace the wheels and tyres.
The second video attempts to replicate the fame and adulation associated with arriving in the F1 parc fermé.
