BMW X4 Makes it’s Debut in South Africa

A few weeks ago we headed to Durban to sample the X4, and learn why the M40i model is in fact not just a flagship, but a focus of the BMW brand.

M40i is very special, but not just because of that engine

Engage Sport + Mode and enjoy the throaty sound of that three-litre engine.  Probably not the best idea when parked outside the fanciest hotel in Durban, but mandatory when you get just one chance to drive the spectacular M40i. It’s not often that an engine is this popular that it almost doesn’t matter what metal cloak it’s wrapped in.  BMW sure has a way of turning letters and numbers into iconic brands.

The brand new “X3 Coupe” has just landed in South Africa. More headroom, more legroom, a wider stance have made the BMW X4 a much easier car to live with than before. Gone are any complaints about the rear space but thankfully the signature coupe style looks still remain for those wanting a sporty looking Sports Utility Vehicle, or rather Sports Activity Vehicle if you ask the guys at BMW. The M40i is predictably fast, and although it’s not a lightweight car,  BMW engineering has made sure that most won’t realise the full extent of the weight the M40i has to shuffle around.

Is the 2.0d any good?

Just like with our X3 Factory tour a few weeks ago we drove the smaller engined diesel, which, if I’m being totally pragmatic, is my favourite in the range.  The torquey engine delivers many of the thrills of the bigger cars for much less initial investment. It makes the most sense as a daily and with the smaller 19-inch wheels is so much more comfortable on gravel. BMW made us take the M40i on gravel to prove how good it was, but if I were to own one I’d stay as far away from the dirt as possible with mine.

X3 is now built in SA and currently, the factory runs on 30% renewable energy

Further up the range from the 2.0d is the 30i, which according to BMW, isn’t selling nearly as well as the smaller and flagship models, so BMW has decided to shift focus from this engine derivative.   This will apply across the entire BMW range, so expect to see less 3.0i on the road and at dealerships.  This also means us journos need to memorize way fewer models and the choice remains simpler for the consumer.

With BMW’s 3 series just being revealed at the Paris Motorshow, and as mentioned X3 now being built right here in South Africa, BMW has made a serious push towards creating a long-term plan globally and locally.  The manufacturer also has plans of using 100% renewable energy at its Rosslyn plant by the time 2020 rolls around.

BMW M cars and smaller engined derivatives such as the 2.0d make up the biggest chunk of BMW sales.  The new strategy will ensure that the Munich and Rosslyn based manufacturer can continue to mix it up with the other Germans well into the future. A smart, sustainable strategy going forward.