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Aston Martin Slow Production And Hedge Their Bets

Posted on 24 June 2011 by SACarFan

Aston Martin has completed a £304 million bond issue to secure the company’s financial stability over the next seven years.

The news follows a statement by the company that they will move production of their Rapide luxury saloon from Magna Steyr’s Austrian plant, back to their own headquarters in Warwickshire, UK in the second half of 2012. Aston is selling short of their target for the Rapide by around 700 units per year. A lower demand for Aston’s model range on the back of the current financial crisis, means additional production capacity is available at the company’s Gaydon manufacturing plant. Premature termination of the contract with Magna Steyr will attract a £10 million cancellation fee.

For the short-term, the British car brand is working on special editions and revised models of current models to be revealed in 2012. Longer-term a line-up is being created for the middle of the next decade. Aston Martin’s CEO, Uli Bez, says, “Our successful bond issue represents a milestone and provides strong, long-term financial foundations for the company as we enter a new phase of growth. Next to this, Aston Martin will cut the production of the Aston Martin Rapide, due to lower than expected sales.”

The car brand is going to lower production to just 25 cars per day to better match the demand for the Rapide. Some sources claim that production could drop as low as ten cars per day, even though Aston Martin is denying those rumors. They are only going to produce 1 250 Rapides per year, which is just over half of the 2 000 units that were originally planned.

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