
With tongue firmly in cheek, Citroën is positioning its new DS3 into the same segment as the Mini but with the message being “Never Look Back’ – the DS3 an anti-retro fun car with the same kind of drive appeal as the Mini.
More seriously, however, the DS3 – with South Africa the first non-European country to launch the car – is the first in a series of DS ranges with the DS4 and DS5 still to come. The DS – Different Spirit – is pitched above the equivalent base model range (in this case the C3) offering completely new styling and features.
Frederic Chapuis, MD of Citroën, says: “The new DS line will feature a range of distinctive models with revolutionary design content, rounding out the marque’s main range. As its name suggests, the new line is a further symbol of Citroën creativity and technology.
“The DS3 is an assertive vehicle with radical good looks that can be personalised with a broad range of styling components. A breath of fresh air and modernity, the newcomer’s dynamic on-road performance successfully blends efficiency and peace of mind, while the intelligence of its design makes for a modular car that adapts to all situations.”
The DS3 can comprehensively individualised with a range of 11 body colours, four roof colours, a variety of wheel colours and various dashboard colour options.
“With its sculptural styling and striking lines, the DS3 exudes enormous appeal. It is a truly distinctive vehicle with a strong personality built on original creations including a ‘floating’ roof, a ‘shark fin’ that lends vigour to the waistline, and recesses on the nose housing LED lights,” says Chapuis.

“The DS3 will also stand-out on the road, combining driving pleasure and everyday ease of use. Nimble and energetic, the DS3 brings the driver ‘closer’ to the road for effortless cornering,” says Vincent Besson, Director of Products and Markets Strategy at PSA. “Driving the DS3 is like having the wheels at your fingertips”.
Locally it launches with two petrol engines, the THP 150 and the VTi 120, these engines being part of the collaborative between PSA and BMW – so the same engine as found in Mini is in this car.
The newcomer is 3,95 m long, 1,71 m wide and 1,46 high and features a dashboard set high up to increase leg room with slim-back seats and estate car-style rear design free up room in the back. This translates to real, usable interior space both front and rear, extensive stowage space (including a 13-litre glove box) and a 285-litre boot with a modular, 60:40 split-fold rear bench. With the rear seats folded boot capacity increases to 980 litres.
The lines of the DS3 exude a funky appeal with the somewhat radical front end featuring LEDs daytime lights nestled in the side recesses.
The driving position is cockpit-inspired, with all displays and driving controls within easy reach of the driver. The instrument cluster, with three conical dials, together with the small-diameter wheel and low-slung, body-hugging seats together convey an emphatic sporty character.
However, it is much more than just ‘cute’ looks and the DS3 has a MacPherson-type suspension at the front and a flexible traverse beam at the rear. Springing and damping have been developed to ‘read’ the road, with excellent body roll control and impressive poise in corners, while remaining easy to handle. Bi-density shims on the rear axle help filter out road disturbances while ensuring cross-wise stability.
Standard safety features include ESP, ABS, electronic brakeforce distribution (EBD) and emergency brake assist (EBA). Passive safety measures include six air bags, three-point seat belts and Isofix anchor points in the rear side seats all fitted as standard.

From the first trim level, the DS3 gets a range of driving aids, such as a cruise control/speed limiter and a gear change indicator that recommends gear changes to save on fuel and cut emissions.
And, for total sensory pleasure, the DS3 is shipped with a scented air-freshener, fitted with a premium, chrome-finished control. Both engines have a capacity of 1 598 cm3 with the VTi producing 88 kW at 6 000 r/min and the turbo-charged THP energising 115 kW at 6 000 r/min. Torque figures are 160 N.m and 240 N.m respectively. The VTi drives through a 5-speed manual gearbox while the THP gains an extra cog.
Citroën claims maximum speeds of 190 km/h for the VTi and 214 km/h for the THP with 0-100 km/h acceleration times of 8,9 seconds and 7,3 seconds with fuel economy of 7,9 l/100 km and 9,4 l/100 km. CO2 emissions are between 136 g/km and 155 g/km.
On The Road
Launching a 1,6-litre car at the energy-sapping Reef altitude is always a bit of brave move by automakers but Citroën went ahead and the VTi Style I drove came away from the encounter with reputation intact, earning itself a modicum of respect into the bargain.
While the 5-speed does require a bit of rowing to keep it in the power band, the engine revs smoothly to the red line with just enough of a growl to be music to the ears. Outside of that high end of the rev range note the car is impressively quite with no suspension, road or wind noise intruding into the cabin.
It is solidly planted on the road and soaks up undulations. The electric power steering is light (perhaps a touch too light at low speeds) but accurate and the car points exactly where you want it to go.

Its more gutsy sibling has a chooglin’ boogie engine tune at the top end of the rev range and it’s quite hard not to keep in a lower gear than necessary just to keep that tune wailing louder than Julius Malema at a press conference.
With the Highveld altitude ironed out by the turbo the THP wants to get up and go and delivers on the fun when given its head. It corners sweetly, stops quickly and does all things anyone could want from a small car – but, one with a big heart.
Our version on the launch drive was a white body with black roof and piano black dashboard – extremely stylish and good looking.
Limited Edition DS3 Racing
Citroën unleashed a hot DS3 at the Geneva Motor Show – the limited edition 150 kW DS3 Racing – and of the 1 000 being built, South Africa is hoping to get an allocation.
Developed by Citroën Racing – the winning team behind five WRC manufacturer’s titles and six driver’s titles for Sébastien Loeb and Daniel Elena – DS3 Racing is a special edition with a 100% sporting pedigree.
With integrated carbon-trimmed components and specialist motorsports equipment, DS3 Racing’s tuned and turbo-charged 1,6-litre THP 150 engine develops 150 kW – a power increase of almost 30% over the standard unit – with a torque increase of 15% from 240 N.m to 275 N.m.

To achieve the additional power output Citroën Racing’s engineers modified and optimised the powertrain components, tuned the performance of the turbo and adjusted the mapping of the engine control unit. A special tail pipe and muffler were also added.
Allowing DS3 Racing to stick to the road, the car has undergone some significant sporting enhancements. The steering has been made even more precise, with the control system modified for the new tyres. The fitment of stiffer suspension springs, adapted front and rear shock absorbers (to handle the increased power), and the widening of the front and rear tracks by 30 mm – plus lowering the car by 15 mm – all dramatically change the driving dynamics.
The braking system has also been up-rated to ensure control over the car’s additional power. The front wheels get 4-piston racing callipers and special disc-brakes – with drilled discs at the rear. For enhanced control, the ESP has been adapted to complement the sportier handling, but can be disengaged according to the driver’s preference.
Prices |
|
DS3 VTi Style |
R199 000 |
DS3 VTi Style Design Pack |
R209 500 |
DS3 VTi Style Techno Pack |
R211 000 |
DS3 THP Sport |
R255 000 |
All DS3 models come standard with a 3-Year/100 000km warranty, 4-Year/60 000km service plan and 3-years roadside assistance.
Colin Windell is the editor of Fleet magazine and contributor to SACarFan.