The Mercedes-Benz SLS AMG has become the only car to win a Design Award of the Federal Republic of Germany in gold. This award is held in high esteem, because only products that have previously won a design award may be nominated to receive it.
The super sports car from Mercedes-Benz, of which the lines and distinctive gullwing doors recall the legendary 300 SL of the 1950s, faced some stiff competition. More than 1 500 products were entered for the design competition, a record number.
A highly qualified, independent jury, made up of representatives of industry, academia, design and the media, decided upon the recipients of the design award. Following a rigorous selection process, the jury ultimately awarded the Design Award of the Federal Republic of Germany 2011 in gold to 25 products. The Mercedes-Benz SLS AMG was the only car to receive this top award.
The Mercedes-Benz SLS has already received numerous design awards from around the world, including the prestigious “red dot” design award. The “gullwing” model was also the winner of several large-scale reader surveys carried out by top motoring magazines. It is, however, not just the design of the super sports car that makes it stand out, but also its technology.
The list of highlights includes: aluminium spaceframe body, AMG 6.3 litre V8 front mid-engine with dry sump lubrication, 420 kW and 650 Nm of torque, 7-speed dual clutch transmission in transaxle configuration and a nimble double-wishbone aluminium sports suspension.
The German Design Award will be presented by the Federal Ministry of Econo-mics and Technology at a special public awards ceremony on 11 February 2011. The German Design Council is also arranging a design award exhibition at which all prize-winning products will be displayed.
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