Carmakers in general are big on anniversaries, and BMW in particular is keen on keeping its history alive. So BMW North America announced a production run of thirty, identically-equipped, 2011 Frozen Gray M3 Coupes for the United States only.
The US-only special-edition car features a unique matte gray paint scheme with Fox Red and black, two-tone, Novillo leather inside, plus an exclusive set of 19-inch wheels. Otherwise, it’s the same M3 we’ve grown to know and love, generating 309 kW from its high-revving 4,0-litre V8 engine. The Frozen Gray Coupe will only be available with the M-DCT dual-clutch transmission, however, so manual lovers will have to spray their own custom matte finishes to get the look.
Production will be very short lived, starting this month and ending by the last day of July, though BMW hasn’t put a hard number on how many it will build. Orders open on Monday, June 21. In addition to the special-edition car, buyers will get a one-day enrollment at the BMW Performance Driving School in Spartanburg, South Carolina to learn the limits of their new toy.
Keep an eye out for news of a similarly exclusive M3 being made available in SA in the coming months.