Mazda Vision Coupe wins Concept Car of the Year
The Mazda VISION COUPE has won the prestigious “Concept Car of the Year” award at the 11th-annual Car Design Night Geneva, held on 6 March, during the Geneva Motor Show.
The panel of judges included a total of 18 individuals, each currently employed as a design director at different global manufacturers. It’s another honour for Mazda’s stunning concept car, which was named “Most Beautiful Concept Car of the Year” last month in Paris at the 2018 Festival Automobile International.
“Following on the Paris award, we are delighted once again to have VISION COUPE recognised with a global design prize. It’s truly an honour to have this model, which aims to express the essence of Japanese aesthetics, applauded by some of the world’s top car designers,” said Ikuo Maeda, Mazda’s managing executive officer in charge of design and brand style. “The essence of this design concept will be evident in the next generation of Mazda cars, the first of which is due to be launched in 2019.”
The VISION COUPE made its global debut in Tokyo, Japan back in 2017 and gives us a glimpse into the future of Mazda’s ‘KODO – Soul of Motion’ designs. The vitality and dynamism of the concept cars design was evolved in the pursuit of a traditional Japanese aesthetic. The flowing lines and the simple ‘one motion’ form creates an elegant and clean aura to the design of the concept car.
Upon the car’s reveal last October, at the Tokyo show, Mazda said the Vision Coupe “forgoes the rhythmical motion that prior iterations of Kodo design emphasised in body language”. And other things like the notion that it “strips away all non-essential elements to embody a less-is-more aesthetic”.
Hosted by Car Design News, an online and print publication targeting the international automotive design community, Car Design Night Geneva is held every year to coincide with the Geneva Motor Show.
