Puma will hit the pavement for its third consecutive year as a partner for the Gumball 3000 Rally that started yesterday and runs through May 7th. The 4800-kilometre roadtrip will kick off in London and stop in Amsterdam, Copenhagen and Stockholm before making the hop across the pond to Boston. The rally will continue to Quebec City and Toronto before ending in Times Square in New York City.

Puma will bring its mix of sport and lifestyle to this high-octane road trip with special events and activations along the way, as well as host three cars in this year’s rally. Team Puma features actress and award winning recording artist Eve, actor Idris Elba, and James Bond, sneaker and street style influencer and co-owner of the legendary sneaker shop UNDFTD. In addition, all 120 cars in the 12th annual rally will be branded with Puma’s signature formstripe and iconic Puma cat logo as part of the Official Gumball 3000 Sticker Kit.

Some of the finest and most exotic cars in the world are entered into the rally and spectators along the way can be sure to catch a glimpse of Bugatti’s, Rolls Royce’s, Ferrari’s and Lamborghini’s all customised with Puma’s iconic branding for this global event.

Puma will also release two limited edition sneakers to celebrate the successful partnership. An exclusive SL Street Gumball 3000 will be available puma.com. PUMA and UNDFTD will also release a limited edition Comp-Star-Gumball 3000. A special PUMA Gumball 3000 tee shirt will also be available in select US cities where the rally will be visiting and via Puma’s website.