Zoolander and Fiat 500X model for camera

Is the Fiat 500X ridiculously good looking? Derek Zoolander seems to think so in this clever advert which piggybacks on the movie Zoolander 2 launching next month in the US. The advert brings back the famous ‘Blue Steel’ look (or could it be ‘Magnum’, they were so hard to tell apart) but he has to share the runway with Fiat’s cute 500X.

“Joining forces with Paramount Pictures and ‘Zoolander No. 2’ allows us to align the Fiat 500X with a pop culture moment through one of this year’s most anticipated films,” argued Olivier Francois, CMO and head of Fiat at FCA Global. “Having international fashion icon Derek Zoolander, who is known for his distinctive style and playful spirit, behind the wheel of the Fiat 500X provides exceptional relevance to the global message of the FIAT brand.”