The new Volkswagen bakkie, or pickup as it is known internationally, is called Amarok and is due in South Africa late in the third quarter of 2010.
The name Amarok comes from the language of the Inuit, who live in northern Canada and Greenland, and means wolf. The Inuit regard the wolf as the king of the wilderness, due its strength, robustness, endurance and superiority.
This name also means “he loves stones” in the Romance languages, which are spoken in the major markets in Brazil and Argentina. In these markets, pickups are highly in demand as recreational and commercial vehicles due to their versatility. The Amarok’s reliability and suitability for off-road driving will make it a very attractive proposition.
Developed from scratch, the Amarok will be launched as a double-cab pickup with four-wheel drive. The single-cab version will be available at a later date.
VW’s new Amarok will have to live up to its namesake when it arrives in SA. The current pack of Hilux, Navara, Colt, Ranger and Drifter are well established and are formidable opponents in our local market.
Press Release (Click to expand)
Pickup from Volkswagen Commercial Vehicles to be called Amarok
The new Volkswagen pickup is called Amarok. Volkswagen’s first pickup will be unveiled in the third quarter of 2009.
The South American launch is set for the second quarter of 2010 and the Amarok will be launched in South Africa late in the third quarter of 2010.
With the Amarok, Volkswagen is seeking to enter global pickup markets dominated for the most part by Japanese manufacturers. Volkswagen Commercial Vehicles already presented an impressive concept truck at last year’s IAA Commercial Vehicles, providing a taste of the brand’s new fourth model. The Amarok will be produced in Argentina at Volkswagen’s “Pacheco” plant near Buenos Aires.
The name Amarok comes from the language of the Inuit, who live in northern Canada and Greenland, and means wolf. The Inuit, one of the Eskimo peoples, regard the wolf as the king of the wilderness, an impressive figure due its strength, robustness, endurance and superiority.
This name also means “he loves stones” in the Romance languages, which are spoken in the major markets in Brazil and Argentina. In these markets, pickups are highly in demand as recreational and commercial vehicles due to their versatility. The Amarok’s reliability and suitability for off-road driving will make it a very attractive proposition.
“This name fits to a tee the characteristics of our pickup, which will set new standards in its class. We took great care selecting this name, which can be used globally. The Amarok is meant to invoke positive associations in all relevant international markets and make a more convincing argument than its established competitors right from the start,” says Stephan Schaller, CEO of the brand Volkswagen Commercial Vehicles.
The Amarok is the first pickup of this kind from a European manufacturer and will face competition in the one-tonne class mostly from Asia. The Amarok is a significant component in the Volkswagen Group’s growth strategy and opens a new segment for Volkswagen.
Schaller comments, “The Amarok lifts our brand into a new, even more international dimension. Volkswagen Commercial Vehicles is proud to develop, build and sell this vehicle, which is extremely important for the growth of the entire Group and constitutes a logical strategic addition to the global range.”
Developed from scratch, the Amarok will be launched as a double-cab pickup with four-wheel drive. The single-cab version will be available at a later date. The pickup features not only state-of-the-art, robust engineering but also efficient engines and current Volkswagen styling. The concept car shown at the IAA gave a first impression.
State-of-the-art, powerful yet efficient common rail turbo diesel injection (TDI) of the next generation will be used in the powertrain. The fuel consumption and emissions for the Amarok will achieve the new best values for the pickup segment.
