The new Volkswagen Amarok will be premiered at the Nampo Harvest Day in Bothaville, North West on Tuesday, 18 May 2010. Nampo is the largest agricultural show in the southern hemisphere and nearly 60 000 people visit the show over four days.
“The Nampo show offers us an ideal opportunity to introduce the Amarok to the South Africa public. Visitors to the Nampo show are mainly farmers who are amongst our key target customers for the Amarok” says Graeme Birch, Marketing Manager of Volkswagen Commercial Vehicles.
Visitors will have an opportunity to meet Sarel van der Merwe, the brand ambassador of the new Amarok, who will take a few some lucky visitors onto the off-road course to experience the Amarok. One of the Amarok support vehicles used in this years Dakar Rally will also be on display.
The Volkswagen Amarok double cab will be launched locally in the third quarter of 2010 and the single cab will be launched in the first quarter of 2011.