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Every few months Volvo’s Truck Division cooks up another hair-brained idea to promote its products and technology specifically on the internet. Their latest video explains a usually mundane message about ‘maintaining speed while saving fuel’ in one of the finest creative concepts we’ve seen on the subject. Bravo Volvo, keep...
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Volvo Trucks must pay its marketing team well. Remember Jean Claude Van Damme doing the splits between two moving Volvo trucks? Now the team is back in the record books with its 2400hp truck dubbed Iron Knight. The new 500-metre record now reads: 13.71 seconds at an average speed of...